Joana Serras Pires, Founder and Senior Physiotherapist

Joana founded Better Flow Physio in 2019, launching in collaboration with Fightzone London before establishing our dedicated studio on Hackney Road. She has spent over 14 years in musculoskeletal and sports rehabilitation, working with athletes ranging from the Portuguese Olympic Gymnastics Team to martial arts competitors, alongside recreational patients across Hackney and East London who simply want to move without pain. A Brazilian Jiu-Jitsu black belt herself, Joana brings a personal understanding of what it takes to train, get injured and come back stronger. Her approach is holistic: she believes a good physiotherapist assesses the injury and the person, taking your work, training and life outside the clinic into account before building a plan.

Joana trains Brazilian Jiu-Jitsu and holds a black belt, and still trains at Fightzone London, the gym where Better Flow Physio began. That link between the mats and the treatment room is genuine, not a marketing line, and it shapes how she talks to athletes about returning to contact sport safely.